Reckitt Benckiser awards media AOR to ZenithOptimedia

Reckitt Benckiser

Reckitt Benckiser India has concluded its media pitch process. The FMCG major has shifted its media planning and trade responsibilities to Zenith Optimedia, from sitting MPG. Campaign India had reported Zenith winning the Reckitt organization in first December in the 2010 Agency Report Card, although we had acknowledged with the aim of near was rebuff representative confirmation of the same by the side of the schedule.

Confirming the move, Reckitt Benckiser India's Chander Mohan Sethi thought, "Reckitt Benckiser India is single of the chief buyers of media in the terrain. The pitch process followed a total periodical procedure with the aim of was locally implemented to ensure with the aim of we maintain the partner who is superlative by the side of maximising our money. All prime agencies were invited and stake the rigorous process of evaluation through an online platform we are jovial to announce Zenith as our media agency. MPG, our sitting agency has been a trusted partner on the carry on 7 years and we shared a healthy working correlation with them. We thank their leadership and all members of their force, working on our tally, in place of all the support on the years".

The decision follows single of the nearly everyone controversial media pitches in topical time. Reckitt had asked agencies taking part in the pitch to wage a participating fee. The pre-conditions to taking part in the pitch purportedly integrated provisions like compensation deals in place of following drops in television ratings and payment of commissions in place of the basic 12 to 18 months of the organization. At the schedule the AAAI (Advertising Agency Association of India) had asked agencies to reject the pitch, aphorism the provisions were unnatural.