Reliance Broadcast Network Limited (RBNL) has announced its campaign to make a purchase of Imagine Showbiz, marking its way in into the Hindi broadcasting hole. The net will be taking complete ownership of the channel through a buy-out of 100% obtain of shares from Cinestar Advertising. The channel will be rebranded to align with the 'Big' brand refer to and utilise RBNL's integrated sales arm - Big Connect.
Speaking on the occasion, Mr. Tarun Katial, Chief Executive Officer, Reliance Broadcast Network Ltd. Thought, “This planned acquisition is in line with the overall strategy to create ownership of multi-media consumer touch-points. It will advance strengthen our television portfolio, from the English hole into the Hindi entertainment hole. This organization deal seems a natural high-quality, certain the seamless organization fit, spanning across our verticals of means of communication, intellectual properties and digital along with the Group synergies. We are sure of building the Channel into a robust entertainment option with novel indoctrination enhancements, while offering an exciting platform in place of marketers.”
Showbiz was launched in majestic 2008 as a JV with NDTV Group holding 51 apiece cent and Cinestar Advertising having the residual 49 apiece cent. When NDTV sold its stake in NDTV Imagine Ltd with the aim of besides has Hindi GEC Imagine television to Turner, the channel besides misused ownership. Cinestar Advertising bought the majority stake from Turner recently in place of complete ownership of the channel.
For the pick up, RBNL had recently made its foray into the Indian television industry through its JV with CBS Studios International with the aim of has resulted in the launch of three English language channels.