computer, your phone as well as your business idea, have you ever asked yourself,
"Where's the line between me during my business and the business in me"?
With thousands and thousands of home-based businesses starting every year, and couple of
ever flourishing, the topic of branding has turn out to be hot, hot, hot. And thanks to
experts touting the requirement for a personal brand in sole proprietor companies the
confusion is growing. It's no wonder. Company... personal... personal... business--
what IS the big difference in whatever way?
Last week, I was guiding a client (a service-based sole practioner) with the same
step-by-step process that I take every organization (sole practioner, entrepreneur or a
business of any size) to develop their brand and I noticed that once we got
deeper and deeper into the process, she was having increasingly more trouble coming
up with answers. The very answers that could separate her from other people
engaged the exact same exact business and distinctly establish her brand.
In the center of working on the most important step in the actual branding process-- the
brand statement--I asked her the easy question, "Why does she do business she
will? " she burst into tears. Halfway into the actual box of Kleenex she finally, revealed the
most amazing answer as to why she was in her chosen field to begin with.
Honestly, I think she stunned herself. We both sat silent for on the minute in awe of
the power she experienced tapped into with her discovery. (Don't allow anyone fool you, this is
from where the real power of branding comes. )#)
Then doubt reared its ugly head and just like a butterfly emerging from a new cocoon, a
number of questions poured out of her: "Is this my business or could it be me? " "Is why I do
what I actually do really that important? " "Why is it so hard personally to stand in the power of
my business and really make something from it? "
You get the picture? You may even be standing inside a similar picture, even wrestling
with the same queries yourself. Bless you if you're not. Let's consider the
difference between 'your business' and 'you the person' and find out if we can clear up
this question for good.
A business: (be it Niketown or Bob's Footwear Bonanza)
Delivers a product or service to satisfy a customer need.
You:
Deliver a product or service to satisfy a customer need.
A business:
Establishes a certain value that the customer can rely on from every contact using their
product or service.
You:
Establish a certain value that the customer can rely on from every contact together with your
product or service. (If not, get onto it immediately! )#)
A business:
Communicates consistently to reach the customers that need to have their
product or service.
You:
Communicate consistently to reach the customers that need to have your product
or service. (If not, what exactly are you waiting for? )#)
A business:
Enjoys a financial reward equal to the quantity of customers that it serves, AND a
personal reward for that creator/C. E. O.
You:
Enjoy a financial reward equal to the quantity of customers that you serve AND YOU
get to see the personal reward yourself.
If you look just these four basic, bottom-line points, the difference in between a
business and you as a sole business proprietor is... nothing; unless you count the added
bonus of you obtaining a financial AND personal reward.
At the start of each and every single business, throughout history, there has never already been a
separation between the person starting it and also the business itself. If you asked any
business figure-head these days, Bill Gates of Microsoft, or Jeff Bezos associated with Amazon.com, or
if they took over a company such as Meg Whitman for Ebay, or Carly Fiorina with regard to Hewlett-
Packard, they would tell you that there isn't any difference in who 'they are' and what
'they bring' for their business. Why? Because there's no room for a positive change. It's the
alignment that makes it possible to achieve the highest of the heights.
It's challenging enough to create any business succeed. It's tough enough to help to make
any business reside in the mind of a person. Why would you remove the very
power of 'you' in most shape and form from your business?! Why its not all day do
the thing that moves you probably the most? You are the only thing that sets your company
apart-- you just need a process of making use of your power, connecting it to your
business, along with a systematic way of communicating it to your clients over and
over and over again.
When developing your amazing business like a brand, throw the doors wide open.
Create it while you would if you were reaching millions. You may always decide exactly
how many millions later. Considering your brand as just a 'personal' one is going to do the
opposite. Keep it small.
If you work with yourself, be it your own business, network advertising, or even an
agent/broker condition under a business umbrella, you are the CEO of
your company. Every CEO brings themselves personally to their company. The great
ones bring every thing they are for their creation, every moment.
The majority of our lives are spent doing what we should call work. As an entrepreneur or
business proprietor, you have the wonderful opportunity to make this more. Make it your
creation. Think of yourself since the Creator of an Entrepreneur Organization. When
you awaken tomorrow, instead of saying to yourself, "I'm likely to work" say "I'm
going to create. " And also the operative word is I'm. The true power associated with really making
something in your business will originate from investing in it the most valuable
commodity a person have-- you.
There is no separation on the street to big business success: just because you're
personally onto it. True big business success comes to those that know, it's not
just business-- it's personal as well.