Strategies for Billboard Advertising
Keep the Slogan Short: Remember that your target audience will not stop by your billboard in a large moving traffic and read its content. So, you have to keep it as short and simple as possible so someone can gather maximum information in a single glance. Keep your slogan as short as possible. Frequently, I end up reading only half the product slogan since it was too long. Succinct is effective. Also, it ought to be very catchy and reading it once should leave a direct effect on the commuter. The slogan should deliver the message and become informative. Don't beat around the bush. Tell your customers what they have to know.
Color Combination: Colors are always an integral a part of marketing in almost all types of businesses. I am certain that, you are aware of the three traffic signal colours: red, yellow and green. Yellow stands for caution and we are conditioned to automatically focus on anything that is yellow especially while driving. Well, some clever advertisers have made an effective use of this fact by using yellow as the background color on billboard advertisements. For font colors, red is a good choice. Others include black, navy blue or dark eco-friendly. The colors should be contrasting with the background. These tactics are best practices for billboard advertising.
Location of the Billboard: This is among the most important factors that you should keep in mind while choosing billboard advertising. Ask the advertising company about the location of the billboard and personally visit check it out and assess its visibility along with the size of the traffic that can be expected every day. Do remember that as busy the road would end up being, as high would be the cost of the billboard. Make certain there are no trees in the surrounding area that obstruct the view from the billboard. Ideally, you should be inspecting the location of billboard just before signing the contract for advertising with the company. This is among the best practices for billboard advertising. In fact, if you're targeting a particular market, make sure that your prospective customers frequent to that location often per day. For example, to market a real estate company, freeways and commercial places are ideal.
Attractive Pictures: An appealing picture instantly catches everyone's attention. It should be various, out of the box and must represent the company's creativity while delivering the best message about the product. You don't have to stay with the conventional picture format for your billboard. Dare to become different and try something drastic like an embossed picture, a huge version of the product or a sculpture. The ultimate visual effect should be appealing and unforgettable.
Product Offering: Do you have a discount to offer on your service or product? If you do, do not forget to mention that in your billboard in bright colors. It will hold the commuter's interest longer. Your customers like value for money and would jump in the prospect of anything that saves them some money. They'll pay more attention to your ad. Congratulations, you just got yourself new clients! And your billboard advertisement will continue to do so for all your time it is up. Apart from ongoing discounts, it's also wise to mention about benefits that the product has to provide.
Design Statistics: One of the best practices for billboard advertising would be to keep the content viewable too. This means that what on your billboard advertisement should be at least 1. 5 feet long so that they are easily readable. The billboard ad should consist of the headline, your product or company name, contact information (call to action) and product description (no a lot more than 6 to 10 words) with/without a picture. Avoid font faces or styles which are too flashy. Keep it simple. Also, your words should be big enough so that everyone is able to read it irrespective of their eyesight high quality, in a moving traffic. Hire a graphic designer when you have trouble putting together a billboard quality ad yourself.
Roads are high tension areas because individuals are too concerned about avoiding any mishaps. Always remember to maintain your billboard's design neat and simple. Too many pictures or an excessive amount of information will make the commuter lose interest in the actual billboard. Also, keep in mind that there aren't a lot of billboards around in the location because it becomes a distraction for the advertisement, so people will hardly notice it. While billboard advertising costs may ride on your budget, it is an effective method to get in touch with a large variety of customers because it has a photographic value and customers will probably remember them. It will instantly garner popularity for your own advertised product. With the above mentioned best practices with regard to billboard advertising, you can ensure that your prospective clients remember your ad for long. Make the most from this form of advertising.