1) Apple I (1976)
Apple's first product was some type of computer for hobbyists and engineers, made in small numbers. Steve Wozniak designed this, while Jobs orchestrated the funding and handled the marketing.
2) Apple II (1977)
Among the first successful personal computers, the Apple II was designed as a mass-market product instead of something for engineers or enthusiasts. It was still largely Wozniak's design. Several upgrades for that model followed, and the product line continued until 1993.
3) Lisa (1983)
Jobs' trip to Xerox Corp. 's research center in Palo Alto inspired him to start focus on the first commercial computer with a graphical user interface, with icons, windows along with a cursor controlled by a mouse. It was the foundation for today's pc interfaces, but the Lisa was too expensive to be a commercial achievement.
4) Macintosh (1984)
Like the Lisa, the Macintosh had a graphical interface. It was also cheaper and faster and had the backing of a sizable advertising campaign behind it. People soon realized how useful the graphical user interface was for design. That led ``desktop publishing, '' accomplished with a Mac coupled to some laser printer, to soon become a sales driver.
5) NeXT computer (1989)
After having out of Apple, Jobs started a company that built a powerful workstation pc. The company was never able to sell large numbers, but the pc was influential: The world's first Web browser was created on one. Its software also lives on since the basis for today's Macintosh and iPhone operating system.
6) iMac (1998)
Whenever Jobs returned to Apple in 1996, the company was foundering, with an ever shrinking share from the PC market. The radical iMac was the first step in reversing the actual slide. It was strikingly designed as a bubble of blue plastic that enclosed both monitor and the computer. Easy to set up, it captured the imagination just as people around the globe were having their eyes opened to the benefits of the Internet and considering getting their first desktop computer.
7) iPod (2001)
It wasn't the first digital music player with a tough drive, but it was the first successful one. Apple's expansion into portable electronics has already established vast ramifications. The iPod's success prepared the way for the iTunes music store and also the iPhone.
8) iTunes store (2003)
Before the iTunes store, buying digital music was an inconvenience, making piracy the more popular option. The store simplified the process and brought together tracks from all of the major labels. The store became the largest music retailer in the ALL OF US in 2008.
9) iPhone (2007)
The iPhone did for the phone encounter what the Macintosh did for personal computing, it made the power of the smartphone easy to harness. Apple is now the world's most profitable producer of phones, and the influence of the iPhone is evident in just about all smartphones.
10) iPad (2010)
Dozens of companies, including Apple, had created tablet computers prior to the iPad, but none caught on. The iPad finally cracked the code, developing a whole new category of computer practically by itself.