They are not in any particular purchase. From my experience you need to implement all 6 principals to lay a solid foundation for your web business. If customers ask me why they don't have any success with their internet business, most of the time I will find at least one violation of those 6 principals. It doesn't mean that implementing a missing principal will assure instant success. However you will dramatically increase the odds to become an effective online business owner.
I don't expect that you believe a single term I'm saying. Just put your own online business to the test and find out if these basic principals apply to your situation.
1. Don't Buy To the Hype.
The Internet can be a confusing place. If you're getting serious with your business you will find a lot of empty promises. 99% percent turn out to be precisely that, empty promises.
Stick with what works and choose your suppliers depending on service and on how long they are in business. The Internet is a fast place and being in business for two years means that you can expect world-class service and quality.
2. Don't Spend A lot of time Online.
Don't forget your family and your friends. You will get drawn into this vicious cycle of wanting to do increasingly more. Remember success doesn't come overnight and time away from the computer benefits your family. Stay healthy while doing this or you won't be able to appreciate your success.
3. Take Your Time.
Success with a home based online business doesn't come overnight, despite the promises from all these emails and websites you find while pitching your own business.
The latest announcement, that Google is aging its index lists puts a brand new spin on quick success. Apparently Google now weights the age a website to find out its relevance and therefore its ranking. This means no matter how hard you try and how many tweaks you make aimed at your website, it doesn't matter to Google.
So, take your time and be individual.
From my experience it takes at least 4-5 months before you see some kind of returns. With Google's latest announcements maybe a little bit longer. This means that you need to keep track of your expenses or you will go broke before you are able to cash in.
4. Lock Up Your Credit Cards.
Here's a very essential tip. You are highly endangered to go broke if you make hasty buying decisions after night time online session. Before you enter your credit card number, bookmark the website, wait 24 hours, go back to this site and if you still think that you'll require this product buy it. You will save a lot of money through avoiding unnecessary or worthless purchases.
5. Be Persistent.
Simply don't quit. I understand it can get frustrating having no sales or no hits for days. That's the nature of the business. I had months where the sales happened almost hourly and there's instances when I didn't see any action at all.
Just keep pounding the rock and roll. All successful people in the world have one thing in common. They're persistent in what their doing.
6. Be Unique.
Nothing will kill you online business quicker that as being a pure copycat.
Keep this in mind. You will probably sell the exact same stuff as hundreds or thousand of other businesses. So why should somebody purchase from you and from you only? Be yourself! Put your personal touch onto it. Sometimes it's a good thing to point out the negative of a particular product as well. Your potential customers will appreciate your honest opinion as well as trust you in future product announcements.
Remember it's your reputation and your capability to move emotions of your customers that sells.
As I said, you do not have to agree with me. I found these principals the key factor in my internet business success.